Marketing that helps your business grow. Properly.
I’m Ben Brook. Based in Leeds, I provide senior marketing and growth support for ambitious travel and trades businesses.
I’ll work out what’s holding growth back, put a sensible plan in place and make sure your team, agencies, campaigns and systems are all pulling in the same direction.
No jargon. No marketing for marketing’s sake. Just clear thinking, proper oversight and work that moves your business forward.
Senior marketing support. Without the full-time cost.
When you hire me, you get experienced strategic oversight, a clear plan and someone to bring the whole marketing function together, without the cost and commitment of another senior hire.
15+ years of doing the job
I’ve worked from hands-on delivery through to senior growth strategy, so I know what good marketing looks like – and what it takes to make it happen.
70+ businesses advised
I’ve helped founders and leadership teams make better decisions, build stronger marketing functions and turn activity into proper business growth.
One monthly invoice
No recruitment fees, employer NI, pension contributions, employee benefits or long-term salary commitment.
Just a clear scope, a clear cost and no surprises.
Build the function properly
I’ll help put the right team, suppliers, systems and processes in place, so marketing works properly without everything relying on one person.
Marketing should drive the business forward, not just keep everyone busy.
Most businesses aren’t short of marketing activity.
There’s usually a website, a few campaigns, an agency or two, some social media and a CRM that nobody quite trusts.
The problem is that none of it joins up.
Sales is doing one thing. Marketing is doing another. Agencies focus on their own channels. Reporting shows clicks and traffic, but not always what is helping the business grow. That’s where I come in.
I bring the strategy, structure and senior oversight needed to get your people, suppliers, campaigns and systems working in the same direction. Just clearer priorities, better decisions and commercially focused marketing that supports proper business growth.
Marketing strategy
A clear plan built around your commercial goals, customers and capacity. I’ll help you decide what matters, what doesn’t and where your time and budget should go.
Sales and marketing alignment
Sales and marketing should be working towards the same goal. I’ll improve lead handling, communication, reporting and accountability so good opportunities don’t fall through the cracks.
Customer profiling
and ICP
Get clear on who your best customers actually are, what they care about and how they buy. Better targeting means better messages, stronger leads and less wasted spend.
Brand and proposition
I’ll help sharpen how the business is positioned, what makes it different and why customers should choose you. Clear thinking first, then the words and creative to support it.
Search marketing
A joined-up approach to SEO, GEO and paid search. The aim is to improve visibility, capture existing demand and turn more of that traffic into worthwhile enquiries or sales.
Social media
Get clear on who your best customers actually are, what they care about and how they buy. Better targeting means better messages, stronger leads and less wasted spend.
Websites and digital
Your website should explain what you do, build trust and help people take the next step. I can support strategy, planning, UX, conversion, content and complete website projects.
Data and attribution
Know what is generating leads, sales and revenue, not just clicks. I’ll improve tracking, reporting and attribution so decisions are powered by data rather than guesswork.
Systems and tech
CRM, automation, AI and marketing platforms should make work easier. I’ll help choose, connect and improve the systems your business actually needs without adding unnecessary complexity.
Team and function building
I can help build the right marketing structure around your business, from roles and recruitment to processes, responsibilities, suppliers and ways of working.
Customer success
and retention
Growth isn’t only about finding new customers. I’ll help improve onboarding, communication, retention, repeat business, referrals and the overall experience after someone buys.
Partnerships and
routes to market
The right partnerships can create new audiences, stronger propositions and better routes to market. I’ll help identify, shape and develop partnerships that make commercial sense.
Ready for some strategic support?
Tell me where the business is, where you want it to go and what’s getting in the way. I’ll give you an honest view of whether I can help and what to do next.
Three straightforward ways to work with me.
Bring me into the business for ongoing senior support, train your team to work smarter, or get an honest review of what your marketing is actually doing. I don’t do bloated retainers or vague deliverables. We agree what needs doing, then get on with it.
Hire me for 1–5 days a month
Get senior marketing and growth support without hiring a full-time Marketing Director. I’ll work alongside your leadership team, employees and agencies to set the direction, make better decisions and keep the right work moving. This could include:
- Setting your marketing and growth strategy
- Leading or supporting your marketing team
- Managing agencies and freelancers
- Planning budgets and priorities
- Improving reporting and accountability
- Building better systems and processes
- Supporting recruitment and team structure
- Connecting sales, marketing and customer success
Best for: businesses that need experienced oversight but aren’t ready for a full-time senior hire.
Give your team the skills and
confidence to do better work
Practical training built around your business, your team and the problems you actually need to solve. No generic slide deck dragged out for every client. I’ll tailor the sessions to your goals, experience and current setup. Training can cover:
- Marketing strategy and planning
- Commercial thinking for marketers
- AI and marketing automation
- SEO, paid media, email and content
- Reporting and making sense of data
- Building better campaigns
- Working with agencies and suppliers
- Improving processes and productivity
Best for: businesses that want to develop their team rather than keep outsourcing everything.
Find out what’s working, what isn’t
and what to do next
I’ll take an honest look at your marketing and give you a clear view of what’s working, what isn’t and what to do next.
You’ll get a clear, prioritised plan showing: What to keep. What to fix. What to stop. What to do next. No 100-page report full of screenshots. Just useful findings, honest advice and a sensible way forward. The audit can cover:
- Strategy and positioning
- Website and conversion
- SEO and paid advertising
- Email, CRM and automation
- Content and social media
- Data, tracking and reporting
- Team, agency and supplier setup
- Sales and marketing processes
- Budgets and return on investment
Best for: businesses spending time and money on marketing but lacking clarity on whether it is working.
Got a marketing problem? Let’s get to the bottom of it.
Tell me where the business is now, where you want it to go and what seems to be getting in the way. I’ll give you an honest view of whether I can help.
No hard sells or rehearsed pitches with a 50-slide presentation. Just a straightforward conversation.